HOOP LOGIC – The NBA’s Ageist Problem

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Everybody knows that professional athletics are a young man’s game. As sage Charles Barkley has lamented, “Father Time is undefeated.” While this is true, I’ve noticed a trend in the NBA media to send our aging veterans off to pasture before their skills have expired.

When Dwight Howard forced himself out of Orlando in 2012, everyone in the world would have killed to have D12 on their team. He was the NBA’s smiling, lovable good-guy. He was 26 years old, a 6-time All Star, 3-time Defensive Player of the Year, and even led the Orlando Magic to the NBA Finals.

Fast-forward 4 short years (or long years if you’re Dwight), and you would think this guy has the basketball equivalent of leprosy. He is viewed as a problem-child in the locker room, injury prone, and his stats have steadily fallen. The peculiar thing is if you compare his Per 36 numbers for the ’15-’16 season, they aren’t much different than his last season in Orlando, except points per game, but Dwight only had 8.5 FGAs per game in 2015-16 – the lowest since his rookie season.

2011-12 – Per 36 Minutes – 19.4 PPG 13.7 Rbs 2.0 Blks .573 FG%
2015-16 – Per 36 Minutes – 15.4 PPG 13.2 Rbs 1.8 Blks .620 FG%

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HOOP LOGIC – Kevin Durant to Golden State: Villainous or Virtuous?

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I was in stupefied disbelief when I woke up to text messages and tweets learning of Kevin Durant’s exit from Oklahoma City to the Bay Area. KD re-upping for 1 year in OKC just seemed like the prudent maneuver. They were 5 minutes from the Finals, and showed the Warriors a unique type of athletic challenge that even the Cavaliers couldn’t replicate, despite winning it all. Golden State is 1 year removed from a title, and a couple months removed from the greatest regular season in history, and led by the first unanimous MVP in league history. There’s no way an historically great team that was a sniff away from it’s second title in as many years needs a generational talent like KD to tip the scales further in their favor.

But I guess it’s the same reason Coca Cola, McDonalds, and Budweiser still run countless ads on TV and billboards despite being ubiquitously well known; you have to stack the deck to insure market dominance.

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